January 17

Another bit of news from Melbourne, at the upcoming Australian Open. Maria Sharapova recently signed an eight-year $70 million deal with Nike. Wow. That means Nike will still be sponsoring her way after she retires, because I can’t see her still playing pro tennis eight years into the future.  A lot can be said about this girl – like she’s more suited to the glitz and glamor of the fashion scene than the tennis courts or that she’s an ice queen, or that her ear-splitting screams while playing are beyond annoying – but they don’t take away from the fact that when she’s at the top of her game, she’s a very formidable tennis player. Her powerful game took out Serena Williams in Wimbledon 2004 for her first Slam. Her accomplishments off the court are astonishing as well. She must be the highest-paid female athlete of all time now. She may be all sorts of out on the tennis circuit recently because of her nagging shoulder injury, but she remains the most bankable of all the pretty tennis WTA stars. Somehow, tennis as a commercial sport cannot do without her yet.

And here’s something that she’ll be wearing, aside from her Nike gear, at the tournament next week. Bet you won’t find those in promotional bags anywhere else.

Those stunning earrings are designed by Paloma Picasso for Tiffany & Co, and Maria  will be wearing them (while playing!) at the Australian Open.  Lucky girl.

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